Culture is the root of a country and a nation. Both economy and culture supplement and complement each other. After China’s reform and opening to the outside world, its economy has developed at a tremendous speed and achieved a great success. All these achievements are based on five thousand years’ long-standing history and profound culture of China. Culture is so important that it has become one of the “Three Represents Theory”.

Enterprises are the mainstay of the economy while culture is the spirit of it. As a result, Chinese government attaches great importance to China International Forum on Corporate Culture. Advocated by Mr. LI Tie Ying, Vice-chairman of the Standing Committee of the National People’s Congress (former Member of Political Bureau of the Central Committee of the CPC and President of Chinese Academy of Social Sciences), the forum will be held in Guangdong and organized by Chinese Academy of Social Sciences and other related organizations. Mr. LI Tie Ying will serve as Honorary Chairman, Mr. CHEN Jia Gui, Vice-president of Chinese Academy of Social Sciences, Mr. CHENG Lu, Vice-chairman of All-China Association of Industry & Commerce and Mr. CAI Dong Shi, Vice Secretary of CPC Guangdong Provincial Committee cooperatively act as Chairman, and Mr. ZHU Xiao Dan, Member of CPC Guangdong Provincial Committee as well as Minister of Guangdong Propaganda Department serve as Executive Chairman of the forum. Guangdong, an energetic province in China, is a miracle in the development of economy and enjoys an open policy. Guangdong Committee of the CPC and Guangdong Government proposed the strategy to construct the super-industrialized province as well as the leading cultural province. This forum is the essential part of the strategy. Guangdong province has successfully organized such kind of international consulting conferences twice (including two consecutive sessions of Guangdong International Consulting Conference of Economic Development and the 21st Century Chinese Corporate Culture Forum).

CCCIF aims at providing opportunities for and opening up the exchange of international corporate culture. Your company is the international super multinational corporation. Therefore, CCCIF Committee sincerely invites you as our distinguished guest to attend and make a speech in the forum. You will experience in person the assembling of the Eastern and Western values, national characteristics and wisdom sparks here. It is firmly believed that you will be satisfied with the facilities and services we provide if you attend the forum.

Especially for your attendance, we would make the following preparations:
1. Creating a CCCIF web site in English
2. Inviting CEOs (more than 500 people) from both home and abroad to participate in the forum.
3. Inviting experts and scholars from the universities and scientific research institutes all over the country.

The development of corporate culture not only needs the support of top experts but also the guidance of successful entrepreneurs. CCCIF is highly valued in China and enjoys a great popularity among enterprises and government. We therefore sincerely invite you to attend the CCCIF.

We would be greatly honored and appreciate if you accept our invitation. If you want to know more about us, please kindly phone us via (8620) 3880 8668 or e-mail to cai-fu@163.net, or visit our website: www.cccif.com.

PS. Enclosed is brief introduction of CCCIF.

Yours sincerely,

China International Forum on Corporate Culture Committee

October 20, 2004